When you are using content and email marketing to create your sales funnel it is important you choose your content carefully.
You need a plan for how to attract visitors to your site and how to turn these leads into sales – your online marketing strategy.
The basic premise of lead generation is very simple. You raise the interest of buyers and get names or contact information from people who may be interested in purchasing your product. You qualify the leads based on their desire to purchase your products, and you communicate with them to finalize the sale. But the detail […]
It’s not easy owning a business and getting it noticed online. The amount of information available and the number of companies and individuals competing for attention is quite overwhelming. It is tough to attract attention, especially when you are up against huge multinational corporations with huge marketing budgets. But the good news is you don’t […]
Social media marketing is a crucial part of your overall online marketing strategy. Neglect social media and you miss a whole lot of opportunities. Think about how many people use Facebook on a daily basis, how many millions regularly Tweet, and how many people post photos on Instagram, or update their CVs on LinkedIn. You’d […]
When it comes to effective lead generation, your best friend is your landing page. Your landing page needs to work hard for you – which is why it makes no sense when clicks are directed to a substandard landing page or, worse, a home page. You’ve made the considerable effort to collect leads so don’t […]