You need a plan for how to attract visitors to your site and how to turn these leads into sales – your online marketing strategy.
The basic premise of lead generation is very simple. You raise the interest of buyers and get names or contact information from people who may be interested in purchasing your product. You qualify the leads based on their desire to purchase your products, and you communicate with them to finalize the sale. But the detail […]
It’s not easy owning a business and getting it noticed online. The amount of information available and the number of companies and individuals competing for attention is quite overwhelming. It is tough to attract attention, especially when you are up against huge multinational corporations with huge marketing budgets. But the good news is you don’t […]
Social media marketing is a crucial part of your overall online marketing strategy. Neglect social media and you miss a whole lot of opportunities. Think about how many people use Facebook on a daily basis, how many millions regularly Tweet, and how many people post photos on Instagram, or update their CVs on LinkedIn. You’d […]
As the popularity in online shopping continues to grow, your store faces a unique challenge – and tremendous opportunity. You need to stand out from the crowd and compete effectively with other stores for valuable traffic and sales. Social media marketing helps drive traffic to your site when you use it effectively. Here are some […]
Whether you have a well-established business or you are interested in setting up a new company or scheme, you need a digital marketing strategy. Without effective online marketing you will struggle to compete – and simply creating a free website or blog and putting some content on it is not enough. You need to attract […]