When you are using content and email marketing to create your sales funnel it is important you choose your content carefully.
Your sales funnel is extremely important for lead generation. Take a look at all aspects of the funnel to see where you are potentially turning people away. When you clean up your sales funnel you automatically generate more leads – leads you cannot afford to lose.
Does your company have a clear sales funnel? If you answered no, then you are probably losing a lot of sales. According to HubSpot, 68 percent of companies in the B2B industry have not identified the stages of their sales funnel. This is a surprising figure, especially when you realize how important it is to […]