When you are using content and email marketing to create your sales funnel it is important you choose your content carefully.
Your sales funnel is extremely important for lead generation. Take a look at all aspects of the funnel to see where you are potentially turning people away. When you clean up your sales funnel you automatically generate more leads – leads you cannot afford to lose.
It is essential to understand that not all leads are created equal. Determining where customers are in the purchasing process allows you to optimize your campaigns and increase your sales closure rates. The following are some compelling reasons why you need to identify your sales funnel stages